Syncros passa da Ritchey a Scott

Il marchio Syncros, proprietà di Tom Ritchey, è stato venduto a Scott Sports SA.

Ecco il comunicato del marchio americano:

 

San Carlos, California — January 3nd, 2012― Ritchey Design today announced the sale of the Syncros component brand to Scott Sports SA. Ritchey, a world leader in the road, mountain and cyclocross components, acquired the Syncros brand in 2003 to address the freeride and downhill mountain bike segment.

The sale will allow Ritchey to focus on new product and innovations under the Ritchey brand. In 2011 Ritchey announced a return to the steel frame market with the P-29er and Swiss Cross, and launched the all-new C-260 stem design, several new wheel models and updated graphics across the line. Ritchey also has a broader range of trail components currently in development.

“We’ve had a great experience working with and developing the Syncros brand,” Sean Coffey, Ritchey Global Marketing Director, said, “But we want to shift our focus on taking Ritchey to a new level.”

Ritchey Design has a long history of OE sales with Scott Sports through both the Ritchey and Syncros brands, and was pleased when their longtime partner inquired about purchasing the brand.

“We love the Syncros brand and we’re happy to see it go to an industry powerhouse like Scott, who can give it the energy it deserves,” Coffey said.